About

Why we do what we do

—  About

Who is Snooze Fabric?

Snooze fabric is a multi-faceted creative studio, with the focus to create a brand that is expressive through many channels of clothing, art, design, making and education. Designing all products, accompanying art, graphics and marketing material, at our studio in London. Our aim is to build a brand that blurs the lines between Design, Art & Making; to redefine the idea of the product by making quality small runs, with each piece hand made by us, the complete antithesis to today's mass production practice. Along with inspiring the individual a large part of our brand includes bringing our philosophy to the local community through events, be that creative workshops, performances or interactive installations, promoting a DIY culture.

 

Our Garments

We spend a lot of time sourcing end of line and over ordered fabric from companies that would ‘dispose’ of this excess, our aim is to recontextualise a fabric from it’s original intended use. We endeavor to choose the highest quality raw materials that we can find in a bid to make the best standard of garments that we can. We don’t believe in planned obsolescence and want to create pieces that are cherished and desired this means that we only make to order or to as much as the fabric allows, which makes it a truly exclusive piece of clothing. We believe in individuality, honouring this with authentic exclusivity and actual small runs, with some of our pieces being one-offs or a limited maximum. We recognize the massive issue of sustainability but feel by utilising the excess; not creating new fabric is a small step in addressing this within the realm of fashion.

Accompanying our clothing is a meticulous marketing campaign, which is produced and delivered by us, showcasing our handmade, well-made, functional classics. We are dedicated to the whole process, from stitching the fabric, editing film to wheat pasting a poster and we hope you can appreciate the energy and love we put into our process to bring you our brand.

 

 

 

 

General Inquiries

—  We’d love to hear from you

 

 

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